Forever wandering with a camera in her hand...

Laura is a 32 years old german visual storyteller and marketing expert, and the creative mind behind framedjournal, currently based in Hamburg.

After finishing college, she swapped her life in Germany for a one way ticket into exploring the world, a camera and walking fast for living slow.

She has since established a strong presence within the digital space, with years of experience working in marketing, photography and content creation. 

Her love for photography started in her early teens, when her dad taught her most of what she knows, since he knew real photography back in the day when digital was non-existent as well as the 'smartphone photographer'. 

Lauras passion for visual storytelling has led her to all corners of the world, from remote villages in Europe to Australia, the Middle East and everywhere in-between. Laura's work aims to encourage her audience to seek a deeper connection with the world, in the hope to discover a new-found love for our beautiful planet we call home.

I aim my images to draw the viewer closer to the subject, evoking empathy and compassion for lives and cultures so diametrically opposed to what most of us are accustomed to.

With a unique set of creative skills, her work conceptualizes visions by bringing them to life through meaningful visual stories. 

As a life enthusiast, she's constantly dancing on the beautiful line between reality and fairy tale. 


How did you get into photography?

My dad taught me most of what I know. He was a photographer back in the days when digital photography was non-existent, as well as the “smartphone photographer”.

How much time goes into planning each of your images?

To be honest, a lot of my personal favourite images have been captured spontaneously. I have always been drawn to the little things, and I am constantly seeking out these moments in-between that you can’t always plan for. 

What makes a good photo?

Good photographs are those that move me emotionally, make a statement, and allow me to also get an idea of the person behind the lens. If a picture seems like a news ticker, if it merely shows that something is there, that something happened, it is worthless.

I'd like to know what happened and where it happened but I'd also like to know how it feels. At the end of the day, a captivating story will grab people's attention, but if you just flood them with pictures, they will tune out. It's all about making the story more human. It's all about providing people a personal perspective and allowing them to emphasize and care about it.

What would be your top three photography tips for capturing the perfect image?

Light! Light! Light!

Understanding the magic of light. The position and quality of light has an impact on everything from clarity to tone to emotion and so much more.


Think about the subject, what needs or doesn’t need to be in the frame. Experiment and use negative space.

Creative vision!

Understand your own reasons behind your storytelling and have a clear idea on the message or emotion you aim to capture and deliver.

What is your personal vision on travelling and visual storytelling?

I strive to take a new approach to a topic. Traveling to locationsthat people have forgotten or don't know anything about fascinates me. If there are hundred other photographers capturing the same images, a story becomes less interesting to me. I'd rather go to locations where people don't usually go. These areas are sometimes hard to get to, but the stories deserve to be told. 

What time of the day do you feel most inspired?

Definitely late at night. That's when I'm sat at home or in a cosy bar or café listening to music, reading, editing, creating and drawing up ideas.

What are your plans for the future?

Create more, leave something behind, inspire people, take chances, go on adventures and never forget to be happy. 

Thoughts on dealing with body image?

It's not your body that needs a fix, but your mentality.

How did you know what you want to do with your life?

Honestly, I didn't and still not entirely do, but I always go with my gut when it comes to making decisions. If it feels right, it will be, and if it feels wrong, it probably is. And don't let anyone else convince you otherwise.

Top tips for travelling alone?

Trust your intuition! If something feels off or a situation feels uncomfortable, just leave. Plan your first one or two nights well and then go from there. Talk to locals and pack light.

What sets your soul on fire?

Summer car rides with the windows down, and the music loud. Art in every form, people who are genuinely kind and 2 am conversations!

When on vacation. What kind of traveller are you?

I like to mix budget with luxury. I love to stay at beautiful and unique resorts, old guest houses full of charm and history, but I also don't want to miss out on camping adventures and road trips, and meeting interesting people from all walks of life while staying in vibrant hostels.

What's your personal advice for being creative?

Be yourself, stay consistent and never force yourself.

How do you deal with negativity on social media?

It all comes down to your own mentality. It might be tempting to respond to negative comments on social media (as well as in real life), but you shouldn't put too much concern into what other people think about you as long as you're sincere about yourself and your work. 

Most people who are spreading negativity are just looking for attention. Don't let that affect your happiness.

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